- Thought beats (seeing the sound)
- Relationship of visuals to the song
- Narrative and performance
- Technical aspects of the video
- The Star image (making the artist centre of attention)
This can be demonstrated through the music video 'Gold Digger' by Kanye West:
The Star Image - In the music video Kanye West is the centre of attention majority of the time.
Relationship of Visuals to the Song - In the song the lyrics 'baby by busta' are said and this is then directly related to the image in the video.
Again, this screenshot shows the relationship of visuals to the song, as in the song it says 'I know somebody paying child support for one of his kids' and this is directly related to the visual of the kid.
Andrew Goodwin also agrees with Laura Mulvey's theory of The Gaze. He talks about the voyeuristic treatment which shows that by filming certain features of men and women in a sexual way, it creates an interest and attraction to the viewers.
The voyeuristic treatment can be shown here as close ups of this women is irrelevant but creates attention to the male viewers.
Andrew Goodwin also agrees with Laura Mulvey's theory of The Gaze. He talks about the voyeuristic treatment which shows that by filming certain features of men and women in a sexual way, it creates an interest and attraction to the viewers.
The voyeuristic treatment can be shown here as close ups of this women is irrelevant but creates attention to the male viewers.
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