Joseph has worked on famous music videos such as:
Eminem - We Made You
Taylor Swift - Bad Blood
Nicole Scherzinger - Poison
Joseph's work all share similar features to one another. In these three music videos I have selected of his, the artist is the main feature of the video, this follows Andrew Goodwin's theory of The Star, and the video is not supposed to be taken seriously but instead to show a different, more comical side of the artist. He works with upbeat songs in order to show this funny, relaxed side of the artist.
Even though the artist is the main focus of the video, he features many other actors within his videos to interact with the artist to portray the artists dominance in comparison to others.
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