Animation Music Videos

An example of this is 'Feel Good Inc.' by The Gorillaz:

The Gorillaz are uniquely recognised for consisting of 4 animated characters, 2D, Murdoc Niccals, Noodle, and Russel Hoobs. Therefore all their music videos are animated to show their virtual characters.

In this screenshot we can see characters lying on the floor, this represents all the people that have already been 'dumbed down', whilst only the band members have been awakened.

 Even in animation music videos there is still lip syncing and playing of instruments. In this screenshot we can see one of the Gorillaz characters playing his guitar.

 Here 2D is yelling at the people that are sleeping through a megaphone in an urge to awaken them.

 There are still several varieties of camera angles used in animation videos to keep the audience entertained. In this screenshot we can see 2D shouting at the sleeping people in a different angle to the previous screenshot.

We can now understand 2D is trapped in this windmill in which he cannot escape from.

Here we can see 2D trapped in this viewing room in which he can only see this omnipotent image surrounding him in the room. This drives him into a hypnotic frenzy in which he tries to resist the urge to become 'dumbed down'.

He then begins to repeat 'feel good' to stop himself becoming 'dumbed down'.


Even though this is an animation which seems to be pointless, there is a story to it as well, which shows animation can also involve a narrative.

or

'Heartless' by Kanye West:

 'Heartless' by Kanye West is great demonstration of an animation music video as it includes a lot of quick transitions, camera angles, and costume changes.

In these two screenshots we see the director and artist of Heartless, Hype Williams and Kanye West.

 Various camera angles are used in this video, such as a close up shown from this screenshot, even though the video is animated the director still uses a variety of camera angles.

 This video isn't purely lip syncing from Kanye, it contains other scenes, such as the one shown from this screenshot, to keep the audience entertained.

Even though this video is animation, it is very realistic as the smoke effect from the cigarette looks realistic as well as the costume choice as it represents Kanye's image.

Animations include a variety of costume changes and scene changes as we can see from this screenshot.