Laura Mulvey - The Male Gaze Theory

The concept of the gaze is one that deals with how the audience views the people represented in the video. This theory consists of three different gazes:

• That of the person behind the camera.
• That of the characters within the video itself.
• The gaze of the viewer.

A music video which uses this theory is 'Blurred Lines' by Robin Thicke.

Throughout this music video the women are portrayed as objects rather than people and are arguably the main focus of the video due to their revealing outfits and their bodies.

Having girls such as these creates a talking point to viewers, both male and female, as male viewers talk about the girls and their attractiveness, and the female viewers talk about sexism and even though it may give the video a bad image, it creates an awareness and makes the video even more popular on YouTube and social media. 

The screenshots I took below demonstrate how the women are portrayed throughout the video: