The Killers - Read My Mind
Coldplay - Yellow
Arctic Monkeys - R U Mine?
The Killers, Coldplay and Arctic Monkeys are all big alternative music artists. Alternative music videos tend to be performance based focusing on the artist or lead singer of the band. There is no storyline to the video in itself however the music may be based around a situation that has occurred in the artists life.
The music video creates interest to viewers as they want to see the artists performing their own song, and the clever use of camera techniques keeps the video entertaining.
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