Shake It Off by Taylor Swift has become a massive hit with over 1 billion views as it creates so many hot talking points within the video to appeal to a wide audience. It includes several different genres of dance styles, such as Jazz, Hip Hop, Ballet and Cheerleader, which again appeals to a wide audience as fans of these genres will be interested in this video.
Taylor Swift performing her song demonstrating ballet.
She then begins to perform her song whilst demonstrating Hip Hop.
Here Taylor Swift is imitating Lady Gaga from one of her music videos.
Taylor Swift performing to Jazz.
Here Taylor Swift recreates the scene from Nicki Minaj's Anaconda.
This creates a talking point for social media and gives fans of Nicki Minaj reason to watch the video.
Here Taylor is dancing in the form of Cheerleader.
Taylor Swift performs all theses different genres of music and imitates all these different artists to create an interest with the artists fan base whom she is imitating. Some people would argue she is taking the mick out of the artists that she is imitating, however this is a clever way to create a hot talking point around the Shake It Off music video, which then allows the videos publicity to increase.
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