My Digipak

My album is called 'Illusion' as my digipak does not feature my face therefore acts as an illusion to the audience as they cannot see the artist. The name 'Illusion' also gives off a sense of mystery which will enable the audience to begin to wonder what the album is about and intrigue them to hear it.

I have used a black and white filter and a white border around the picture in order to make my title and image stand out.

I have had to include the parental advisory explicit content warning due to there being explicit words within my music video.
However, I believe that this will increase sales as it implies the album is for 18+ and therefore the younger generation will want to buy it to seem rebellious.




This double page spread is in the middle of my digipak and this is where I have featured some of the lyrics and the chorus of my music video, I Arise Because, as it is a generic convention of digipaks.






I have put my 7 tracks on the back of my album. I have used an image where the background is out of focus so that my track names stand out.
I have included a barcode I have added from the internet as it is a generic convention of the back cover of a digipak.


I have used the font Copperplate Gothic Light on the back and middle of the album as it links in with my front cover font.

I have gone for a simple yet sophistic digipak design using the black and white filter and a clean easy to read font.
My inspiration came from the album Colour Of The Trap by Miles Kane:

The Target Audience

Danny Seth is a 23 year old, British rapper from London.
His target audience will therefore be of the younger generation, aged 16 - 30, as they are the main fans of the rap genre.
Being a London boy many of his fans will also be British as they will find it easier to relate to his music and character.
Signs that Danny appeals to this audience can be seen through his fashion, as it demonstrates that he is young and hip:

My target audience will be the same as Danny's as my album will also be of the rap genre.

Song & Artist

Danny Seth - I Arise Because

https://www.youtube.com/watch?v=yHFuH9pHPCg

LYRICS

Woke up and I'm feeling like the shit

Like a piece of motherfucking toilet paper

Best thing out my country

No one coming after me like a chaser

And just because I'm breaking overseas

I've got motherfuckers calling me a traiter,

But man I'll rep my city so damn hard

Like a viagra taker

Place your bets, it's time to take your wagers

Cause I'm about to blow like hookers for some paper

And if you doubted me, I'll catch you in the future cause I'll see you later

I don't need a helping hand, use it for some masturbating 

I bet now they can see me, me?

I've got the game locked no key, key

And if you ask your bitch what her favourite letter in my name is

I bet that she say D

Woke up and I'm feeling like myself

I don't need nobody's help

I did it on my own two

I don't need nobody's help

I'm feeling like myself

I'm feeling like myself

I woke up, remembered

That I did it by myself

Uh, never asking for your help

Holding up my city like a fucking trouser belt

London where I'm repping, by my accent you can tell

And I'm always with my clique, rolling deep like Adele

Uh, molecule is how I smell

Bet your bitch wish that she could have me, need a well

Wanna hear a story? Well, I've got a few to tell

But I feel like I'm spitting fire, there's the warning, there's the bell

I ain't gotta tell you I'mma be the greatest

And I never grew up in the hood, unless it's by my necklace

23, I nearly completed my checklist 

The British coming, I'm the rapping One Direction

Red ropes wrapped around my private section

Fuck you talking bout if I'm not in the conversation?

Never started from the bottom but I wrote this in the basement

I hope I adjusted your perception 

Woke up and I'm feeling like myself

I don't need nobody's help

I did it on my own two

I don't need nobody's help

I'm feeling like myself

I'm feeling like myself

I woke up, remembered

That I did it by myself

Generic Conventions of Music Videos

There are many generic conventions in music videos, I am going to demonstrate these by using The Scientist by Coldplay as an example:

Varieties of different camera shots will be used to show the artist, here we can see a close up of Chris Martin.

 Camera movement is also very common within music videos as we can see from the close up the camera pans to a long shot.
Lighting is also very important within music videos, as it highlights the artist and makes them look better or more attractive which then appeals to a larger audience.

 This screenshot also demonstrates camera movement as the camera pans from Chris's feet to a full body shot.







Music directors try to include different backgrounds and scenery to keep the audience entertained.

Again, a large range of camera shots are used, here we can see an establishing shot.

Costume/outfit changes are also a generic convention of music videos, here we can see Chris in a changed outfit. This may be due to product placement or to display the artists style.






Props are generic conventions in music videos. In this video this car is a prop. Props can be used by the artist or be included within the narrative of the story.






This screenshot shows the narrative within the video, having a narrative within the music video is also a generic convention.

Digi-packs That Have Inspired Me

Miles Kane - Colour of The Trap

This album cover displays the artist, Miles Kane, in black and white and then uses large, bright pink writing to contrast with the black and white, in order to make his name stand out. A simple yet very effective album cover.
It has featured Miles Kane as the main focus of the album cover to appeal to his audience and to increase his popularity.




Gorillaz - Demon Days

Demon Days by The Gorillaz highlights all four of their animated characters. By using black and white as their main colours it allows the main focus of the album cover to be on the characters, in which case represent the artist.
The font used is in capital letters and in white to contrast with the black background. By doing this it makes the band name and album name stand out to allow its reputation to increase.




Arctic Monkeys - Whatever You Say I Am That's What I'm Not

This album cover by the Arctic Monkeys displays Chris McClure, friends of the band, smoking a cigarette. This caused controversy with the NHS as it promotes smoking. By causing controversy it causes interest to followers of the NHS and even smokers in general, which allows the albums popularity to increase further.
Also, many young people who believe smoking to be cool or mischievous would begin to feel the Arctic Monkeys are cool and therefore want the album. This is similar to the effect that an explicit content warning on the front of an album has.



Eminem - Relapse

Relapse by Eminem displays Eminem's face by using pills. This is a very artistic way to show his face whilst displaying a background story to the album. The album is about Eminem's recovery from drug addiction therefore the sticker on the front cover resembles a prescription drug label, which has been prescribed from Dr. Dre.
This creates interest with fans of Eminem as they want to know more about his recovery, and fans of Dr. Dre will also become interested due to his features within the album.
The album cover includes an explicit content warning sticker on the front which makes people (especially young people) believe that having this album is rebellious as you have to be over 18 to buy it. Therefore they will try harder to buy it, even if they are not particularly big fans of Eminem or rap music.

Music Video Director - Diane Martel

Diane has worked on famous music videos such as:




The Killers - Read My Mind

Miley Cyrus - We Can't Stop

Ciara ft. Justin Timberlake - Love Sex Magic










Diane Martel has directed these three music videos by Miley Cyrus, Ciara, and The Killers. Dianes' videos display similarities as all three are performance videos which focus on the main artist. Due to the artists popularity and fame, Diane can afford to keep the videos simple and focused on the artists as many fans will want to watch the artist perform to their own music.

Music Video Director - Joseph Kahn

Joseph Kahn

Joseph has worked on famous music videos such as:

Eminem - We Made You

Taylor Swift - Bad Blood













Nicole Scherzinger - Poison 

Joseph's work all share similar features to one another. In these three music videos I have selected of his, the artist is the main feature of the video, this follows Andrew Goodwin's theory of The Star, and the video is not supposed to be taken seriously but instead to show a different, more comical side of the artist. He works with upbeat songs in order to show this funny, relaxed side of the artist.
Even though the artist is the main focus of the video, he features many other actors within his videos to interact with the artist to portray the artists dominance in comparison to others.